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Gartner's Definition of a Cool Vendor

According to the Cool Vendors — Action, Not Just Reaction, Is Key to Coolness: A Gartner Trend Insight Report, "Gartner’s definition of a Cool Vendor is a small company offering a technology or service that is:


Enables users to do things they couldn't do before


Has or will have a business impact, not just technology for its own sake


Has caught Gartner's interest during the past six months"1

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Gartner "Cool Vendors in Integrated Risk Management," John A. Wheeler, Elizabeth Kim, 20 May 2020 Gartner "Cool Vendors — Action, Not Just Reaction, Is Key to Coolness: A Gartner Trend Insight Report," Daryl Plummer, et al, 30 May 2020

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.